Aljada is a master community located in Sharjah, and within close distance to University City, which was initially launched in 2017 and will attract those wishing to experience a comfortable lifestyle in this emirate. The area is the best option for those who prefer having everything right on their doorstep and want to live in a self-sustained city within a city, as well as for property investors wishing to generate a stable income. The community is developed by Arada Developments LLC, who is one of the newest Middle Eastern developers founded in 2016. The company is known for Nasma Residences, which includes six phases, a retail hub and Nasma Central Park which houses various sports facilities. The first phase of the project was sold out in less than a month in 2017. Arada Developments LLC is also responsible for Masaar, launched in 2021, which aims to provide its residents with a healthy lifestyle, offering a green environment. The Aljada by Arada consists of seven sub-communities named Nest, East Village, Areej Apartments, Misk Apartments, Sarab Community, Rehan Apartments and The Boulevard. On the territory of the community there will be residential units, premium commercial spaces, educational institutions, and four hotels, with three of them that will be operated by Emaar Hospitality Group under brands such as The Address, VIDA and Rove. The expected population of the area which includes residents, visitors and workers is 70,000.