The goal of Dubai South Developments, an initiative of the Dubai government that was started in 2006, has been to realize His Highness Sheikh Mohammad Bin Rashid Al Maktoum’s dream of building a key hub for the world economy. The ultimate goal of Dubai South is to establish and maintain a setting where people may be empowered to realize all of their rightful dreams for the benefit of society as a whole. Dubai South is currently creating a fully integrated ecosystem suited to every type of business and industry. Dubai South has the necessary critical mass to support a broad, innovative, and thriving platform that supports every imaginable enterprise and industry in the most advantageous location in Dubai – a key connecting point between East and West. The Dubai South developer reimagines urban life in a way that enhances people’s happiness and sense of satisfaction. The master developer wants to build a community where businesses can flourish and more than 500,000 new jobs will be created, and where people can grow in a setting that includes green spaces, retail, entertainment and a few of the best schools in Dubai. Dubai South upholds its core principles of sustainability, enthusiasm for its enterprise, brand, and stakeholders, professional empowerment, quality, and provision of the services it has promised.